Social media sites used to be used mainly to share personal items like photos of your family. While many people still have a strictly personal presence on these sites, they are also becoming an increasingly popular way for businesses to connect with potential customers. This article will help you to turn your Facebook and Twitter profiles into valuable marketing tools.
Update your blog with new entries at regular intervals. You see, people who use social sites are always looking for fresh and exciting content. If they can get it with you, they may be inclined to stick with you. This is very much like how consumers treat traditional content providers like newspapers and magazines. Be consistent to keep people coming back.
Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Send tweets with tips and suggestions that are related to your business. If you combine these practical tweets with more assertive messages, you will create an mix of posts that is appealing to your followers.
If you have a blog, use a “Retweet” button at the top of every blog post. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. You will expand your reach tremendously in this way.
Use exclusive offers to entice your social media consumers. Add in something that no one else is offering to get people to want to like your page. For instance, you could hold a contest. If that is not something that interests you, try offering them an exclusive product or service. You can share exclusive information to your accounts on social media sites.
What will your strategy entail? If you put too much time and money into trends, then your long-term marketing success will be limited by the duration of each trend. Plan a way to use all of your strategies at one time.
Do you want a connection with your customers? If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. You’ll be lead by your customers from there.
Combine email marketing with social media. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Put social media and RSS buttons in opportune places. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.
Browse over Facebook’s games. Imagine creating a game that features your products. Facebook games are extraordinarily popular, and many of these games are brand oriented. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.
Reorganize your perception of social media tools. It is not just a way for people to play frivolous games and share bite-sized updates. Social media sites are venues where you are able to draw in new prospective clientele. Now that the wisdom and knowledge of this article has been imparted to you, you have the power to harness social media. Create a profile on your favorite social media site and experience a new paradigm of business.