In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Mobile marketing is not the place to be overly wordy. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Be short and concise with mobile marketing.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may pass it along and increase the reach of your mobile marketing.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This is an excellent way to handle your own approach. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use all resources that you have at your disposal.
You should link your website to your social media site to get more exposure. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
A/B testing could be helpful with a mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Choose the better performing option from the two of them.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. A recipient may regard it as invasive and pushy. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Staying honest is the best way to improve your customers’ faith in your brand.
Knowing your customers’ location is a unique benefit of mobile marketing. Mobile marketing is unique in its ability to report exact locations. These location-sensitive selling opportunities are unique to mobile marketing. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
If your site is mobile friendly, make sure it includes a great map to your location. When people are on the road, they usually have their mobile phones. That is when they might access a map. Allow them to contact you easily. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Give your customer access to precise directions by including a built in Google Maps link.
The tips listed here will guarantee your success as a mobile marketer. That said, the technology is still evolving, so make an effort to stay on top of the newest mobile marketing techniques. So keep that in mind, and implement our tips in order to achieve the success you’re looking for.